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Maybe this might help you get some hits
By Vincent Markesino "Vinny the Marketer"
PART 1
10 RAPID FIRE EXPLANATIONS OF WHY WHAT'S IMPORTANT WHEN GETTING YOUR CHANNELS ROLLING
But First Why do I always yak about Google and YouTube?
_________ AND WITH THAT__________
10 Main Points and more....
1
Plan out what videos will be posted (CONTENT CREATION PLAN): 1 a week, 2 a day whatever, and stick to that format so your subscribers will get into the swing of it. Inconsistent posting will for sure cause your base viewers to miss your post, lowering the over effect and impressions of the video. Some methods that automatically help are:
1. Make sure there is common elements in Title X2, body, META, Hash Tags.
TITLE KEY WORD X2 (IN TITLE) + TITLE REPEATED WORD OR WORDS IN BODY + COMMON WORD OR WORDS IN META SECTION OF VIDEO + HASHTAGS + AD CONTROL ELEMENTS
2
Do not set the video as an ad until it has a chance to get all its organic hits first. This can be 5 hours 10 hours or 48 hours depending on the number of subscribers you have. Why pay for people to see something they were already going to see?
VIDEOS - EDIT – PROMOTE or STUDIO – OTHER FEATURES or SETTINGS
3
Meta Tags are not a set and forget thing. Meta tags are based on the ebb and flow of the internet and YouTube, so it is critical to update your meta tags you are using on the videos you are placing, sometimes this needs to be a per video thing.
CHANNEL - UPLOAD DEFAULTS – TAGS or STUDIO – OTHER FEATURES – MORE or SETTINGS
4
Channel Tags are more of a set and forget thing compared to the videos searchable meta tags. The channels tags will help people find you by title or type of video, you can also add in long tail words to assist in people finding your videos such as using “DIY” “tutorial” “funny videos” “You Know What Pisses Me Off” etc. I would refresh some of the obscure words every few weeks though to keep new discovery prevalent...
CHANNEL – ADVANCED – CHANNEL KEYWORDS or STUDIO – OTHER FEATURES – CUSTOMIZE CHANNEL or SETTINGS
5
Make sure your branding is set up, this way people can stay aware who is the owner of the video and where they would need to go for more information. This is also an impressive feature to have when using YouTube to present company materials. Hashtags / pound sign / libra pondo / number sign / octothorp / or # help as branding and help tracking.
CHANNEL – BRANDING STUDIO – OTHER FEATURES – MORE or STUDIO – OTHER FEATURES – STATUS AND FEATURES – BRANDING or SETTINGS
6
Organize any loose end content or content that is very different from the normal content you are posting. Sometime these sub categories or Playlists can help people find your videos better since the Playlists name is a searchable term, so do not avoid using them.
VIDEO MANAGER – PLAYLISTS
7
If your goal is to Monetize and become a YouTube partner you will need to understand something, it is not about how much money you throw out there, it is really about substance and viewer frequency is gained by those who are watching your channel.
This would be like Facebook Edge Rank. A channel can post a video and put money under it to boost it, but will it be shown to anyone who actually cares, will you know it reached it potential for the money you spent?
If the combination of meta tags, channel keywords, title, repeat title, body, cards, end screen annotations, and of course the actual substance of the video. To Monetize you will need not just 4000 view hours within a years’ time, but you will also need 1000+ consistent subscribers.
Be careful using any service that says they will get you hits or subscribers by paying for it: once banned for those things there is typically is no coming back.
CHANNEL – MONETIZATION or STUDIO – OTHER FEATURES or SETTINGS
8
Tracking Progress is a pretty important thing especially when using advertisement money. I would suggest before any campaigning on your ads, to research and set up your Google Tag Manager, Google Ad Words, and Google Analytics because these systems will be attaching to your videos when you place a paid ad.
The Analytics Tracker will only be the UA-XXXXXXXXX-X number and not the surrounding code. Tag manager and Facebook Pixel can be checked if set up correctly using the TAG Assistant or Pixel Helper (Google Chrome extensions) / (Pixel will track the links you place on FB that lead to web pages or YouTube and the reverse tracking also happens from Web pages to Facebook).
CHANNEL – ADVANCED or SETTINGS
9
Sparking Influence and drawing conversations onto your YouTube channel can be a hard task since most came directly to the page for a reason / targeted search. Depending on the content you release you will be greeted with an amount of spam, actual subscribers, trolls, and people who are totally lost.
Make sure to stay in the tone of the page and address all questions and comments with in 48 Hours of receiving it. The longer the question goes unanswered the less likely even the sender of the message will ever see that message again. Share to all related Social Networks , Blog and if prolific content / your site.
HOME PAGE – DISCUSSION – OR VIDEO COMMENTS or STUDIO – COMMENTS or SETTINGS
10
Your channels analytics can be pretty tough to read if you are not too familiar with analytics in general. Values of costs per hit or group of interactions can be the difference of wasting money and going viral.
2018 YouTube Creator Studio went through a massive overhaul which has made analytic reading on your YouTube pages a little more of a tricky feat, and another update overhaul is scheduled in early 2019. The most general stats can be some of the most important so be on the watch for Retention, Watch Times, Views, and CPC Values.
STUDIO – ANALYTICS – OVERVIEW + REACH VIEWERS + INTEREST VIEWERS + READOUTS
AD UNDERSTANDING
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| THE MORE YOU KNOW THE BETTER |
PART 2
VINNY THE MARKETER TIPS & ACTIONS FOR HITS TODAY
Change that old underwear!!
Something to consider - stagnation leads to stagnate results. If your viewers never get notified about your page, will they ever really check back in? So what are and why are your still posting!! I have a program that can do that for me, and You Tube has that built-in scheduler: I can load 1000000 videos in a day to release over the course a year.
What am I talking about?
As someone subscribes to a channel on YouTube particular actions that the pages admin preforms a subscriber based email set. The most common being "THIS CHANNEL HAS UPLOADED A NEW VIDEO!!!!!!!!!!!"
Guess what our emails systems start to do to emails we never open?...
They stop really notifying us this is happening. But this is where the clean underwear reference comes in handy. New notifications come to subscribers when playlists are created and open, new channel art, thumbnails, open questions proposed in open comments section etc...
*This can be seasonal, monthly, or if your handy with Photoshop, weekly. This is also a great way to categorize videos by look as well as by different playlists.
Use the options YouTube gave us or YouTube and Google wont work very well for you.
PART 3
VINNY THE MARKETER TIPS & ACTIONS FOR HITS TOMORROW
SOMETIMES WRONG IS RIGHT?
Are you a comedy page? A news page? Whatever you are representing there has to be someone out there somewhere doing something somewhat similar, or doing something you could only wish you could replicate . Now I don't exactly mean copy someones content but I do mean use the power of the almighty Googler and research the competition.
By using a few very open and available tools you can see the exact methodology a YouTube Channel or Video are using to generate their SEO. Here's what we can look for that "might" add to your SEO and "possibly" increase your ranking exponentially.
*Might and Possibly are used because there are a slue of factors involved with ranking a channel, ranking a video, ranking a group etc, and every factor even something as dumb as your own name can be just as important as the other. Sometimes wrong is right? Oh god...
Key Words and Long Tail Key words are systematic wording used to help users crawl the internet and pinpoint something they wanted to actually see (In a nutshell). This doesn't mean type books of meta data and keywords hoping to use a whale net to catch subscribers.... You actually are going to be fishing for minnows as we grow, so a whales net is probably not a wise tool to use: if you try and blow up to fast you will fail always.
Why would spelling things wrong matter? Why can spelling things wrong actually help you gain audience? It matters because we all don't use grammarly or spell check when doing specific or random searching vie You Tube.
Google, Bing, Duck Duck Go, Yahoo, Microsoft, Cisco, (everyone really) all have divisions of actual people who are meta specialists that have the only job of entering data into the mainframe to help search results (similar to a site map); the majority of this is entering odd and misspelled phrasing for things that have normally high search results. Grammar and cleanliness matter when you make an ad on YouTube so spell it right or it will boot your ad. TRUST ME :(
This keeps the internet fresh, and keeps pages from being locked to the top companies because they spend more money on ad space, this gives more of a fair chance to the small business owner. So if you are a comedy page try using the key word "funny vid3os" instead of "funny video" (probably best to use both).
PART 4
Rambling Rambling.......ARE YOU STILL READING? BECAUSE THIS PART MATTERS.... A LOT
SEE VIDEO PLEASE -----------
(See what I did here? This will only add to the SEO of the article and the SEO of the video.
HOW THE MATH WORKS
PART 5
WHAT WE CAN LEARN FROM KNOWING HOW GOOGLE / YOU TUBE WILL ASSIST IN YOUR MARKETING IF YOUR DOING EVERYTHING CORRECTLY OR DO NOTHING AND YOU MIGHT GO VIRAL JUST BECAUSE....CATS?
- EVERY VIDEO IS SEEN AS A SEPARATED WEB PAGE, INCLUDING META DATA, TRACKING, COMMENTS, ETC. USE THAT TO YOUR ADVANTAGE.
- EVERY CHANNEL IS JUST THE HOUSE FOR THE GROUPS OF WEBSITES YOU OWN. EVERY HOUSE STRUCTURALLY SHOULD BE SET UP, BUT EACH HOUSE STILL NEEDS TO BE CUSTOMIZED TO THE USER BASE. TAKE GREAT CARE WITH THIS BECAUSE THIS IS HOW VIDEOS TRACK FOREVER!!
- IF VIDEO 1 IS ABOUT FIXING YOUR CREDIT, THEN IT SHOULD BE GEARED TO THAT PARTICULAR SUBSCRIBER OR USER. IF VIDEO 2 IS ABOUT THE PREQUALIFICATION PROCESS YOU MIGHT WANT TO GEAR IT TWORDS A MORE FINANCIALLY STABLE AUDIENCE, AS COMPARED TO VIDEO 1.
- IF VIDEO 3 IS ABOUT YOUR SUCCESS STORIES GETTING PEOPLE THE LOANS THEY NEEDED THEN YOUR AUDIENCE SHOULD BE WIDER THAN THE FIRST TWO, BECAUSE PEOPLE ARE FAR MORE INTERESTED IN HUMAN INTEREST STORIES AS COMPARED TO EDUCATIONAL VIDEOS (THE WHOLE REASON THE A.P. STILL EXISTS).
- AS ONE PAGE IS INFLUENCED BY POPULARITY OR AD MONEY ANY VIDEO RELATED TO IT WILL START TO REAP THE BENEFIT, HOWEVER THE MORE LIKELY VIDEOS ARE THE ONES IN FRONT AND MAYBE UP TO 5 BEHIND IT. AND SO ON AND SO ON. KNOWING WHERE AND HOW THE ACTIONS ARE HAPPENING IS WHERE YOU CAN REAP THE BENEFITS THE MOST.
- WE CAN INFLUENCE THIS EFFECT BY TAKING THE AD BOOSTED OR POPULAR TRACKING VIDEOS META'S AND KEYWORDS AND INSERT THEM INTO THE VIDEOS WE WANT TO ALSO TRACK.
- WE CAN ALSO EFFECT OTHER VIDEOS BY HAVING THE END SCREEN ANNOTATIONS POINT AT THE POPULAR VIDEO AND THE ANNOTATIONS FROM THE POPULAR VIDEO POINT TO THE ONE YOU WANT TO START TRACKING MORE. THIS WILL INCLUDE YOUR CARD.
- YOU CAN ALSO BUILD INFLUENCE ON MULTIPLE VIDEOS OR CHANNELS AT ONE TIME AT THE AD LEVEL. I WOULD BE CAREFUL EXPERIMENTING WITH THIS, BUT THIS IS HOW SOME RANDOM VIDEOS WILL GAIN MILLIONS OF VIEWS OVER NIGHT.
- IF AN AD IS CREATED USING A PARTICULARLY POPULAR ATTACHED NETWORK LIKE YOU TUBE STREAMERS OR GAMER NETWORK YOUR VIDEO MIGHT RUN ACROSS THEIR FEEDS WHICH ARE CONSTANTLY WATCHED, RESULTING IN THOUSANDS OF HITS PER HOUR OR PER DAY.
- ONE OF THE TRICKS IS AT THE AD LEVEL HAVE THE FINAL DESTINATION POINT AT A LESS VALUED VIDEO TO GAIN THE RIPPLE EFFECT OF VIEWS ON THE VIDEOS THAT SURROUND THE BOOSTED VIDEO
Automatic SEO-BOTS exist, some are made by like and view farms, some grad stats and keywords and emails, some are actually YouTube in disguise, most automatically download and re-post a video using your same criterion to viral steal. These are typically unmanned systems and almost impossible to contact for removal.
EXACTLY what EVERY SEO bot grabs every time always
Trolls are everywhere and always watching via google alerts, or as a subscriber, or proxy.
Buying Hits and subscribers will almost always get you caught. Is it worth it?
The point of you knowing this is whatever you decide to put online think first... Does this represent me, my brand, my company, my family in a positive light? Will this come back to haunt me or cause someone harm? Will this cost me money for not? Because once it is up there, you might as well assume it is up there forever.
***PRO TIP, if you ever wondered how people post the large video links on Facebook? do not post site link with video link like normal. Place link, wait until video populates, grab all text and replace with an emoji and you should be good.
***PRO TIP 2, Get those covers right, and make a bunch of them. You can also Do Line Up tricks, ask your local Media Manager for options. :)
***PRO TIP 3, Spread it like wild fire!!! Web, Blog, Friends Pages, Social Media But Be Strategic about it. Here are some useful links to research.
Submitting your own SEO (FOR WEB DEVELOPERS OR WEB MASTERS)
For Bing go to: http://www.bing.com/toolbox/webmaster/
For Google go to: http://www.google.com/webmasters/
One additional thing to consider is to create a sitemap that dynamically gets updated as your site
does. Submit this sitemap to the search engines and then it will improve the crawling efficiency and
accuracy of the search engines. The individual responsible for your web development should be able
to set this up for you.
OR....... MAKE THE VIRAL HAPPEN YOUR SELF (time consuming)
PART 6
_______ FINAL THOUGHTS FINALLY_______
Something also to keep in mind... Maybe worth researching their channels and videos? Maybe?
RYAN!!! GIVE ME YOUR KEY WORD COMBO!!!!! @ryanstoyreview lil punk!!!
Also Who is your audience is soooo important, even if you have to target a tad bit oddly you can reap the benefits.
We are barking up the right trees Y'All.
THIS IS WHAT WE TARGET - THEIR PHONES!!!
Y'All be good!! Refer to my other stuff for more tips and tactics that actually work.
Vincent MarkesinoVinny the Marketer
