Vinny the Marketer

Basic Steps to Get Your Business Out There

RIGHT NOW!!!!!

By Increasing your Online Presence

By Vinny the Marketer

• 1. Start a Blog, YouTube Channel, Twitch Stream, Instagram or Pintrest feed.

• 2. Create a Twitter Account. Add the “Follow Me” Button to your website and blog.

• 3. Tweet more often. Tweeting a few times per DAY is optimal. (Remember, tweets fade quickly!) Don't just let your links hit it, talk to people.

• 4. Update your Facebook page more often.

• 5. Hold a social media contest. (Giving away downloads, infromation & pre-released content works great!)

• 6. Use press releases. Plenty of free PR distribution sites are available.

• 7. Outreach to bloggers, ask for back-links.

• 8. Build a user friendly landing page.

• 9. Install an analytics & tracking platform such as Google Analytics or StatCounter.

• 10. Invest in Search Engine Optimization.

• 11. Track your rankings, make sure they steadily increase.

• 12. Post helpful content for customers in your niche. (How-to guides, tutorials, instructions, tips)

• 13. Allow comments on your content. (Watch out for spam and Trolls)

• 14. Interact with people, answer their questions. Make people have a reason to follow you.

• 15. Add a feedback from on your site. Actually use the feedback you get.

• 16. Collect E-mails and start E-mail marketing. Offer great promotions to yield higher open rates.

• 17. Split test your E-mail marketing and Facebook campaigns.

• 18. Try Pay Per Click advertising with Google. Don’t give up early, it takes time to refine.

• 19. Create an info-graphic. Share it on info-graphic distribution sites. We all love these.

• 20. Post to your blog more often. At least twice per week is ideal. (see number 1)

• 21. Use conversion rate optimization tools to improve your website. There are thousands to choose from.

• 22. Call SEO Companies, ask them to do free reports on your website. You’ll love their feedback.

• 23. Keep a closer eye on the online marketing efforts of your competitors, sometimes they know the trend better.

• 24. Write better title tags (Remember: These show up in search engines)

• 25. Use better graphics on your website. Make sure to write great alt-text for better SEO.

• 26. Install social sharing buttons on your blog. They are quite effective to increase fans & followers.

• 27. Use keyword research tools to see how people search for your niche. Google offers a tool for free.

• 28. Outreach to bloggers, twitch streamers, YouTube regulars etc. . Think of good ideas for partnerships.

• 29. Use advertising retargeting software to pull back visitors. Or make a better squeeze page for your funnel.

• 30. Create a mobile friendly version of your website. (Consider an iPhone/Android App, if possible)

• 31. Proofread your website. Spelling errors are present on nearly all websites online.

• 32. Add a landing page video that describes your product or service.

• 33. Address all negative reviews. Invest in reputation management services if necessary.

• 34. Reward your biggest fans and followers with free products. They’ll help you even more afterward.

• 35. Ask for feedback from friends & family about your website. Listen carefully to their criticisms.

• 36. Attend meetups in your area. Connect with other people in similar niches. Always carry that business card.

• 37. Promote OFFLINE. A strong offline presence radiates into a powerful online presence.

• 38. Consider Automation options to assist in your spreading of posts and articles like IFTTT.

By Vincent Markesino
      Vinny the Marketer