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STEP
0: Download
Pixel Helper extension on Google Chrome.
Step
1: Jump
into your Facebook account and then visit your Ads
Manager.
Note
Make
sure to tap on Close to
close the sidebar on your left or else you can’t move on to the
next step.
Step
2: Next,
click on your Ads
Manager menu which
is at your top left hand corner right next to the Facebook logo. This
will bring up your menu, from there under Measure
& Report,
tap on Pixels.
Step
3: Got
it? Great! Now tap on Create
a Pixel.
Step
4: You
will be shown a popup. Just enter the name that you want for your
Pixel. This can be your business name, a product, or your name and
then tap on Create.
Step
5: Now
that you’ve created your Pixel, it’s time to install it. So you
have three options but the easiest way is to manually install the
code yourself. So tap on Manually
Install the Code Yourself.
Don’t worry! It’s pretty simple and you don’t need any
technical experience for this.
Step
6: You’re
doing amazing! Now it’s just three little simple steps from here.
Jump into your website on WordPress and then install a plugin
called Header,
Footer and Post Injections (I
have added the link here for you).
Step
7: Once
you’re installed the plugin, in your WordPress sidebar, head into
your Settings and
select Header
and Footer.
Step
8: Now
under your Head
and Footer tab,
do you see <HEAD>
PAGE SECTION INJECTION?
Sweet. All you have to do is just copy and paste the code (the code
is under the second step back on your Facebook) under ON
EVERY PAGE and
then scroll down the page and hit Save.
Step
9: Finally,
jump into the third step (back in Facebook) and all you have to do is
just add your website’s URL and then tap on Send
Test Traffic which
makes sure if the code that you’ve added works. Once it’s done
just tap on Continue.
Note
If
you get No
Activity then:
• Make
sure that your URL is for example: www.homeofmedici.com and
not as https://homeofmedici.com.
• If
that too doesn’t work and if it has been more than 20 minutes
passed then you can jump back into your plugin where you entered the
code and try deleting the code you posted under the header ON
EVERY PAGE and
instead copy and paste the code under the header ONLY
ON THE HOME PAGE and
hit Save.
Now try it again and it should work.
Step
10: You’ve
installed your Facebook Pixel! Now you will be brought to a new page
where you can add your events (things that you want your Pixel to
track). But you don’t have to do it here (I’ll show you much
easier way), so just tap Done
below.
That’s
it!
Using
your new Facebook Pixel.
To
use your Facebook Pixel, just head back into your Ads
Manager menu(again,
it’s the one in your top right hand corner) and then tap on Custom
conversions.
Now
let’s add your first custom conversion (which is basically what you
want your Pixel to do like, for example, if you want it to track
visits to your site, leads generated, products purchased etc.). So
tap on Create
Custom Conversion.
Next,
just add the Name for
your conversion, choose a Category (like
View Content, Lead, Purchase etc.) and then hit Create once
you’re done.
There
you go! Now the next time you create an ad just enable your Facebook
Pixel that you have created (there’ll be an option then) with its
custom conversion that you designed.
Two
Ways to Track Conversions for Facebook Ads
On
February 15, 2017, Facebook will be disabling the old conversion
tracking pixel. In preparation for that date, you’ll need to set up
conversion tracking using the new Facebook pixel.
The
Facebook pixel lets you track conversions for your ad
campaigns two
ways: with standard events and custom conversions.
The
custom conversions method is the simplest form of conversion
tracking, requiring no modification of the Facebook pixel code on
your website. This tracking method is contained within the Facebook
Ads Manager and uses the URLs of the pages you want to track.
The
second, more advanced method of tracking your conversions comes from
using standard events. This method involves pieces of code that track
a specific action and sit within the Facebook pixel on the web page
you want to track.
There
are nine standard event actions you can track, and installing them
requires you to modify the Facebook pixel on your website. Here’s
how to get started.
#1:
Install the Facebook Pixel
Before
you can set up conversion tracking for either method (custom
conversion or standard event), ensure that you have the Facebook
pixel set up and installed on your website.
You
need to install
the Facebook pixel on every page of your website.
This allows you to gather
data on all of your page views and establish
a baseline for measuring specific events.
For a step-by-step guide on how to install the Facebook pixel,
click here.
#2:
Choose Which Standard Event Actions to Track
Now
you need to decide which standard events to track. Currently, you
can track
nine event actions:
View Cart, Search, Add To Cart, Add To Wishlist, Initiate Checkout,
Add Payment Info, Purchase, Lead, and Complete Registration.
The
actions you’ll want to track will depend on your Facebook ad
campaign objective and the overall goal of your ad campaigns.
For
example, if you sell products online and you’re using Facebook ads
to generate sales, you’ll want to track ecommerce actions such as
Search, View Content (content views on product pages), Add To Cart,
Initiate Checkout, and Purchase actions.
In
your Facebook
Ads Manager, click
on the menu button in
the top-left corner and click
All Tools at
the bottom of the menu.
Then
under the Assets column, click
Pixels.
This
opens the pixels dashboard. Under Conversion Tracking Pixel
(Old), click
the Create Conversion button.
A
pop-up menu will appear with the two conversion methods. Select
Track Conversions With Standard Events.
Another
pop-up box will appear with the nine standard event actions.
You’ll see
a description of each action and a column with the code you’ll need
to add to
the Facebook pixel on the page you want to track.
#3:
Install the Conversion Code on Your Website
Now
that you know what actions you want to track and where to find the
code snippets in the Ads Manager, the next step is to add the
conversion code to your website. How you do this will depend on your
website platform and coding knowledge.
If
you have sufficient coding skills or have a website developer, you
can just manuallycopy
and paste the Facebook pixel with the standard event code into the
tags of the page you want to track.
If
you don’t feel comfortable with coding, you can use
a plugin to install the conversion code.
If you have a WordPress
website,
there’s an awesome free plugin called PixelYourSite.
It allows you to install
the Facebook pixel across your whole site with one click and create
standard events for the specific actions you
want to track.
To
use it, go
to Plugins in your WordPress dashboard and click
Add New.
Then search
for PixelYourSite.
Once
you find the PixelYourSite plugin, click
Install and
then activate
the plugin.
Next,
you’ll need to enter your pixel ID in the PixelYourSite dashboard.
To find
your pixel ID, go
to the Pixels area in the Facebook Ads Manager.
Your pixel ID is located in the right column under your pixel name.
Copy
your pixel ID and paste
it into the Add Your Pixel ID field in the PixelYourSite plugin
dashboard.
Scroll to the bottom of the screen and click
Save Settings.
Now the Facebook pixel is installed across your website.
Next,
you need to add
the events you want to track. Navigate
to the Events tab in
the PixelYourSite dashboard and click
Add New Event.
In
the URL field in the pop-up box, enter
the URL of the page you want to track. Make
a selection from the Event Type drop-down list.
If
you’re using Facebook advertising to generate signups for a
webinar, for example, you’d enter the URL of the
confirmation/thank-you page that people see once they’ve signed up.
Then you’d select the Complete Registration event.
Or
if you’re using Facebook advertising to generate
leads,
enter the URL of the confirmation page that people see when they’ve
successfully submitted the contact form on your website. Then select
the Lead event.
Additional
fields will appear below the event type that allow you to include
more information for greater customization and tracking.
For example, you’ll see fields for purchase values, currency, order
IDs, content categories, and status of the action you’re tracking.
When
you’re finished filling out all of the details for your
event, click
Add.
Repeat
this process to add
events for all of the actions you want to track.
Once you’ve added all of your event actions, check
the Activate Events box and click
Save Settings.
Note:
The PixelYourSite plugin features WooCommerce integration. So if you
run an ecommerce store on WordPress using WooCommerce, it allows you
to create standard events with one click for actions such as Add To
Cart, Initiate Checkout, and Purchases with dynamic purchase values.
#4:
Confirm the Tracking Is Working
Once
installed, load
one of the pages for which you’ve just created standard events.
In the top right of your browser, click
the Pixel Helper button.
A drop-down will appear with the status of each event you’re
tracking on that page.
If
you see a green circle next to an event, it means everything is
working fine. Click an action to view the custom parameters and event
info.
#5:
Use Custom Conversions to Split Standard Events
If
you’ve chosen to track
multiple pages using the same standard event,
you’ll want to create
custom conversions so you can see the individual results for
each page in your Facebook ads reporting.
For
example, if you’re tracking two different webinar thank-you pages
that use the Complete Registration event, you’ll need to create two
separate custom conversions. If you don’t do this and you just add
the standard event action into your reporting, you’ll see an
aggregate, as opposed to the individual results.
To
create a custom conversion, navigate
to the Ads Manager menu and select
Custom Conversions under
Measure & Report.
Then click
Create Custom Conversion.
In the pop-up box that appears, choose
Eventfrom
the drop-down menu under Rule.
Next, select
an event you want to track (Purchase,
for example) and enter
the parameters associated with the events you
created in Step 3 when you added the conversion code to your website.
Finally, choose
the category associated
with the conversion and click
Next.
To check
that the conversion is working, visit
the trigger page on
your website for that event. When you refresh
the custom conversions page,
the status column should say Active.
#6:
Add Conversions to Your Reporting Dashboard
The
final step is to create custom conversion columns in your Facebook
Ads Manager dashboard.
When
you create custom conversion columns, you can measure
the exact number of conversions for the event actions you’re
tracking.
Additionally, you can track other metrics such as cost per conversion
and total conversion values for actions such as purchases.
To create
a new reporting column in
the Ads Manager dashboard, click
on the Columns button.
Then scroll down and select
Customize Columns from
the drop-down list.
In
the left column of the pop-up box, click
Website under Conversions.
You’ll see a list of standard event actions to choose from.
Simply click
the check boxes next to the standard event actions you want to add to
your reporting and
they’ll appear in the right-hand column. Directly below the list of
standard event actions, you’ll find the cost per event action
metric and below that the conversion value metric.
If
you’re running an ad campaign to generate leads for your business,
for example, you’d add the standard event field Lead into your
reporting, as well as Cost per Lead.
Once
you’ve added all of the standard event actions you want to be
displayed in your Ads Manager, select
the Save as Preset check box in the bottom-left corner of the
window. Type
in a name for your conversion column and click
Apply.
Note:
If you’ve created custom conversions, at the bottom of the Website
sections you’ll see a list of your custom conversions under the
title Website Custom Conversions.
What’s Google Tag Manager?
It’s
like a free, one-stop repository for pieces of code for things such
as tracking, remarketing and analytics.
It
allows you to store the various pieces of code that makes these tools
work without having to get your hands dirty with code each time. In
fact, once it’s set up, you don’t usually even need to touch your
website when you want to add new code or make any changes! This is
nice for those of us who (like me) aren’t coders!
We’ll
presume that you already have Google Tag Manager implemented on your
website. If you haven’t, you can find instructions on how to do
this here.
So
let’s get going.
The
first thing you’ll need to do is create your Pixel. This is super
easy.
Go
to your Facebook
Ads Manager account
at https://www.facebook.com/ads/managerand
expand the menu on the top left of the screen. Then click All
tools,
and under the Assets heading, click on Pixels. Simply
click on Create
a Pixel,
give it a name and we’re off to the races!
But how do we install the Facebook
Pixel with Google Tag Manager?
Once
you have your Facebook Pixel set up, go back to the Pixels tab,
click on your Pixel’s
name and
on the following screen, click Set
Up in
the top right-hand corner. If you’ve done this successfully,
you should see the screen below.
Simply
select Use
an integration or tag manager,
selecting Google
Tag Manager on
the next screen.
You’re
then given two options. We suggest taking the Quick
Installation option. Once
you click this, you should see a pop-up window for you to sign into
your Google Tag Manager account. If you’re already logged in from
another session, it’ll do this for you.
Our
next popup is where we get our Pixel up and running.
Select your Google Tag Manager account (box 1). You should see the Google Tag Manager account you already have set up here. If not, you might not have set one up, in which case, follow the link to do so.
Then
select the container you want to use (box 2), or create one if there
isn’t one already there.
You
can configure advanced matching under box 3 and add tags (or edit)
under box 4, both of which allow you get a bit more advanced and
targeted with what you’re tracking. We’d suggest leaving these
well alone in the first instance until you’re more advanced in your
knowledge.
Then
publish your changes and your Facebook Pixel should be up and running
on your website.
Now
the million dollar question – “How
do I know the Facebook Pixel is
working?”
If
you use Google Chrome, Facebook has kindly provided a free tool in
the Chrome Web Store that you can add to Chrome as an extension which
works in the background looking for a Facebook Pixel in use on the
site you’re visiting. It’s called the Facebook Pixel Helper. Once
you have this installed, simply visit your website with it activated:
if you see a small green box appear under the icon; you’re in
business!
So
that’s how to install your Facebook Pixel with Google Tag Manager.
It’s straightforward, easy and helps you reap massive insights and
rewards!
Now
use your superpower wisely!
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