Vinny the Marketer

6 Tips for Voice During a Business Call

6 Tips for Your Voice

1. Enthusiasm matters!!

Please DO NOT sound tired, boring, unexcited, or unknowledgeable

You MUST sound exciting, interesting, and knowledgeable… KNOW YOUR PRODUCT

2. Voice Inflection

MATCH your patron’s voice inflection… What does this mean?

Best way to describe is by example

• If your patron is bouncy, fast-talking with a higher pitch in his/her voice, you must match this energy!! Speak faster and use more energy in your voice.
• If your patron is talking lower and slower, you must match this energy!! Slow down and relax a little bit.

Why is this necessary?

• Psychologically, more people will be willing to trust someone who is similar to themselves.
• Matching their vocal inflection will help you earn their trust from the onset of the call.

3. Confidence vs. Cockiness

Confidence is key!!

• A confident caller does not hesitate with uh’s and um’s.
• A confident caller knows his/her product.
• A confident caller understands how to properly and professionally interact with their patron

Cockiness is the end of your sales!!

• Cockiness is insulting to the patron.
• Cockiness may do more damage than good, by causing customer service issues and possibly costing you your job.
• Cockiness will lose sales.

4. How friendly should we be???

Your patron is not your best friend, so please do not speak to him/her as such.

• Your job is to sell and they know this.
• Be friendly in a professional manner and relate to them.
• DO NOT be so friendly that you end up hindering yourself in the end.

(What this means… Do not put yourself in a situation that you feel buddy-buddy with the patrons. More times than not, you will begin to “feel” for the patron and their objections. This will cause you to back off on overcoming any objections and going for the sale.)

5. POWER Words

Use POWER words!! They are absolutely AMAZING!!

• What is a power word?
  • Super-positive adjectives that you can use to describe the product in a way that will entice your patron into purchasing
    • Examples
  • Great
  • Fantastic
  • Fabulous
  • Amazing
  • Excellent
  • Outstanding
  • Incredible
  • Remarkable
  • Stellar
  • Unbelievable
  • BEST THING SINCE MOM’S ABLE PIE!!!!
  • BEST THING SINCE SLICED BREAD!!!!

6. Suggestive Selling

Suggest the sale, assume the close!!!

• Literal suggestion
  • Mr./Mrs. Smith I suggest that you take advantage of our great concerts and experience by becoming a subscriber right now and here’s why!
  • Note: After suggesting, it is good to compliment with the benefits of becoming a subscriber.
• Assume the close
  • Have it in your mind that your patron will buy.
  • You have gone through your pitch, you have made your suggestion, and you have overcome every objection. All you need to do is verify their address and ask for the credit card!!

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Vinny the Marketer